UNPRECEDENTED PARTNERSHIP BETWEEN CANADA’S WOMEN IN GOVERNANCE AND GIRL SCOUTS OF THE USA TO ADVANCE GENDER PARITY IN THE UNITED STATES

Montréal, Québec — (February 27, 2020) Women in Governance (WiG) was selected to provide its Parity Certification™ expertise south of the border, after answering a global call for proposals emitted by Girl Scouts of the USA (GSUSA). The American organization is launching a new initiative designed to ensure girl scouts prepared to be leaders in our world will have a seat at the decision-making table and a reasonable expectation of equal pay for equal work, in the companies, corporations, and organizations to which they devote their leadership skills.

The initiative, called Fair Play, Equal Pay, calls on current and potential GSUSA vendors, sponsors, and other collaborators to receive certification from Girl Scouts of a commitment to achieving 30% female leadership, and like pay for like work between genders, within their organizations by 2030. Montreal-based WiG is a recognized leader in the gender parity space whose assessment and analytical tools will be instrumental in informing GSUSA’s decision to certify a current and potential Girl Scout vendor. WiG provides a robust assessment process and proven enablement tools, including customized support to help address gap areas, so companies can make meaningful progress towards gender parity.

“Women in Governance (WiG) is moving the needle in a very concrete fashion in corporate Canada, encouraging women to develop their leadership and advance their careers and supporting organizations in their quest to increase the number of women in decision-making bodies as well as in traditionally male-dominated industries” said WiG President & Founder Caroline Codsi. “After four years of great success with our Parity Certification across Canada, we are now thrilled to partner with GSUSA to get corporate America aligned and ready to welcome the next generation of female leaders among its ranks, not because it is the right thing to do but because it is the smart thing to do.”

“Girl Scouts has helped build the leadership skills and potential of girls for over a century, but the world they inherited wasn’t always prepared to meet them where they were – ready to lead, and expecting to be valued and paid on par with men,” said GSUSA CEO Sylvia Acevedo. “Through our gender parity initiative, we’re not only working to develop girls with the capacity to lead, but to create a world ready for their talents. We want our vendors, and potential future vendors to know that working with Girl Scouts means a commitment to girls’ leadership – now, and in the future – which means a commitment to gender parity between men and women.”

With an estimated $1 billion dollars in potential purchasing power nationally, Girl Scouts does business across industries, geographies, and disciplines. Contractual relationships with Girl Scouts and alignment with the iconic brand are highly regarded assets that are sure to expedite WiG’s expansion in the US market.

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About Women in Governance
Launched in 2017 and created with the pro-bono support of McKinsey&Company, Women in Governance’s Parity Certification serves to help organizations increase the representation of women in sectors where they have historically been underrepresented, as well as in senior management positions.

About Girl Scouts of the USAwww.girlscouts.org
With programs from coast to coast and across the globe, Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success. More than 1.7 million girls and 750,000 adults believe in the power of every G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ to change the world.